Our Team

The Team Behind the Tactics

Local search is brutal. You either show up in the top three map results, or you don’t exist. We built this site to cut through the noise of generic SEO advice. We track grid rankings. We run proximity tests. We publish what actually works for brick-and-mortar businesses.

Theory gets you nowhere.

Real-world execution drives foot traffic.

Our team consists of practitioners who spend their days inside Google Business Profile dashboards. We manage hard suspensions, fight spam listings, and optimize local entities. We know the friction points because we hit them every single day.

Cliff Dawis, Lead SEO Specialist

Cliff spent over five years dissecting local search algorithms. He doesn’t guess. He tests.

During his tenure at Numana SEO, Cliff managed complex on-page strategies and local search campaigns for dozens of clients. He specializes in Google Business Profile optimization, local entity building, and on-page technical SEO. He translates opaque search engine updates into direct, actionable growth tactics. If a new GBP feature rolls out, Cliff breaks it down, tests it across multiple client accounts, and reports the actual impact on call volume.

He knows exactly what triggers a profile suspension. He knows how to recover from one. He builds strategies that outlast algorithm updates.

Connect with Cliff on LinkedIn.

Mateo Vargas, Local Search Researcher

Mateo tracks the grid. He runs continuous proximity tests using tools like Local Falcon and GeoGrid to map exact ranking radiuses. When Google tweaks the local filter, Mateo is the first to spot the drop-off. He handles our spam-fighting initiatives, actively reporting fake competitor listings to clear the map pack for legitimate businesses.

Elena Rostova, Citation & Entity Manager

Elena builds the foundation. She audits data aggregators, cleans up messy NAP (Name, Address, Phone) inconsistencies, and structures local content. She spent three years cleaning up toxic local directories for multi-location franchises. Elena writes our guides on review acquisition, local link building, and entity verification.

Our Editorial Standards

Our editorial process relies on field notes, not textbook summaries. Every guide on this site stems from actual campaign data.

We refuse to publish untested theories. If we recommend a specific review generation tactic, it means we ran it across real client accounts and measured the conversion rate. If we tell you a specific GBP category structure works better, we have the grid tracking data to back it up.

Testing comes first. Verification follows. Publication happens last.

Limitations matter in this industry. We do not cover enterprise e-commerce SEO. We do not write about programmatic SEO. We focus entirely on local search visibility and Google Business Profile optimization. If a topic falls outside local foot traffic generation, we ignore it.

Connect With Our Team

Local business owners talk to us every day. If you hit a wall with a suspended profile, or if a competitor is spamming your local map pack, tell us about it.

Send your specific GBP questions to our editorial desk. Cliff reads every submission. Expect a reply within 48 hours. Reader questions directly shape our testing schedule and guide our next round of local SEO experiments.